Independent creative agency from Hamburg. We believe in the power of the unexpected — ideas that make people open the gate voluntarily, not by force.
Talk to us Our work
We worship creativity and effectiveness. The best idea fails if it’s not the right idea for the right audience — so we make sure it is.
Unexpected ideas that invite attention instead of demanding it. Work that feels inevitable.
Positioning and narrative that make brands culturally sharp and commercially strong.
Content and experiences designed for how people actually consume media.
Ideas measured by business impact. Creativity that delivers results.
From concept to finished film, stills and digital — all in-house.
Hamburg core with partners across Europe, the US and Asia.
A selection of campaigns and brand work where unexpected thinking delivered measurable results.
Brand platforms and storytelling that connect product with cultural relevance.
From identity to campaign execution — ideas that travel across channels.
We start by understanding the real problem before anyone opens a blank page.
Dig into the brand, audience and what’s actually at stake.
Define the strategic territory so creative has a clear job.
Unexpected ideas developed until they feel inevitable.
Production, rollout and measurement so the work performs.
Founded in 1991 by Holger Jung and Jean-Remy von Matt. Our Trojan horse logo is our DNA: unexpected solutions that invite attention instead of demanding it. Led by Peter Figge, we stay fiercely independent and focused on creative excellence that actually works.
We are campaigners, storytellers and makers. From B2C to complex B2B, we turn abstract challenges into ideas people voluntarily engage with — and that deliver results.
Tell us about the brand challenge.
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